They are a successful and energetic couple who love having friends over, characteristics that the ATRA studio always took into account during the project.
The apartment is located on a historic street in Tribeca, New York, just a few blocks from the One World Trade Center. Consistent with the neighborhood that's home to some of NY's most futuristic constructions, like the Oculus in front of one of the city's oldest buildings, the decor combines traditional loft architectural elements with custom cloud-shaped furniture that takes on an anthropomorphic quality. The warm, neutral color palette complements not-so-traditional volumes and textures.

Most of the ATRA furniture pieces used for this project were custom made, from the brass and stone lighting elements to the curved sofas.
ATRA founder and creative director Alexander Diaz Andersson has commissioned artworks from emerging talents in Mexico, such as Gerardo Ruiz-Musi's woven piece on canvas, Tezontle Studio's concrete sculpture brass object from his brother Andreas Diaz Andersson.
The apartment is harmonious in every detail, from Vincent Vincent's primitive chairs to the monolithic marble fireplace, and is minimalist and sophisticated at the same time.

“We wanted to create a soft, cozy and elegant space with a distinguished identity. As the architecture and color palette are pretty conventional, we wanted the furniture to feel unique and create a strong statement.”, says Alexander Diaz Andersson.

In the living room and dining room, the design team used many neutral and light tones with black brass and red accents. The master bedroom was designed to be a cozy space. Also in the bedroom, neutral tones are enriched with an oiled natural wood table and chairs and taupe suede headboard to add more warmth. “In ATRA’s furniture collection, we use a lot of different finish wood, brass and stones so evidently, we incorporated these honest materials in this project,” says Alexander.
Working during the pandemic was, for the design team, the biggest challenge of this project, but in the end, everyone was happy with the result.